The Hoodie Nook

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Emily’s story

I couldn’t find the hoodie I needed. So we’re making it.

Emily, co-founder

Every sensory hoodie I found did one thing, cost loads, or came from the other side of the world. Sending one back cost half the price.

Sensory comfort hoodies for neurodivergent teens and young adults. UK-based. Designed with sensory needs in mind.

Vote for your favourites

What we’re making.

Every Hoodie Nook hoodie, whichever designs win.

  • A smiling teenager in a navy hoodie, sitting on a bed with a mugConcept image

    Properly heavy

    400gsm heavyweight fabric, cut oversized. Thick, soft and snug, like wearing a blanket.

  • Someone scratching at an itchy label in the neck of a grey hoodie.The itch we’re fixing

    Nothing scratchy

    No scratchy labels. Soft, flat seams that don’t rub.

  • Close-up of the Night Map design: cream contour lines running down a navy sleeve

    Patterns you can feel

    Every design is embroidered or printed with textured techniques, like raised 3D embroidery, soft flock and smooth rubbery prints, so the pattern feels as good as it looks.

Final details get confirmed with our makers before launch.

Noodle says: Psst. I’m Noodle. I live in the pocket.

Noodle says: We need your help.

Noodle says: We can only make two of these, and we’ve come up with eight different concepts. Please vote below to make our dreams come true.

Show me the designs

Eight designs. Two get made.

Tap your favourites in order. Tap again to undo.

Your top five score points. Your number 1 scores the most.

Tap your number 1.

Rank at least two to lock in.

Noodle says: We’re also dreaming up some extras.

Noodle says: Let us know if there’s anything else you’d want in your hoodie.

Noodle says: We’re really excited about making this the coolest, best, most neurodivergent-friendly hoodie we can, and we’d love your input.

On our wishlist.

We’re working on these. Nothing is promised yet.

  • A hand squeezing the ribbed cuff of a navy hoodie sleeve

    In developmentConcept image

    Stress-ball cuffs

    Hidden in the cuff. Removable. Squeeze in class.

  • Five small silicone charms on a marble surface: a pink heart, a lilac cloud, a navy star, a green circle and a pink flower, next to a 50p coin for size

    In developmentConcept image

    Chew charms

    Food-grade silicone. Swap them. Collect them.

  • Someone seen from behind in a navy hoodie, with a padded cream insert resting around the back of the neck

    In developmentConcept image

    Warm scented neck insert

    Pops out. Warm it up. Tuck it back in.

Got an idea?

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Who’s making it?

Rory and Emily, the dad and daughter behind The Hoodie Nook.

I’m Emily. This is my dad, Rory.

We’re both neurodivergent.

I wanted one hoodie that did everything I needed. It didn’t exist.

So we’re designing it.

Noodle says: Want in? Vote first.

Join the Nook.

Vote first. Then join for founding member perks.

  • Early access to the first drop
  • A founder discount
  • A chance to win one of the first prototype hoodies

Two winners. UK only. Under 18s need a parent or carer’s permission. Prize draw closes at launch (30 June 2027 at the latest). Terms apply.

Vote for your favourites